Marketing Data Manager

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

The Manager, Marketing Data position will have ownership and management of the sources, processes, and orchestration of Marketing data for the club. This role is critical in maintaining and improving the quality, integrity, and usability of our marketing department’s data assets. Supports corporate/business unit policies and procedures in a centralized model. Supports identification of business needs, determining solutions to business problems. Leads and manages a staff of professionals responsible for Member segmentation and database marketing.

NOTE: This role is hybrid and requires 3 days a week in our Phoenix, AZ office.

RESPONSIBILITIES / JOB DUTIES

• Data Orchestration
  • Will orchestrate all data flow and ETL processes necessary to provide timely data solutions to the Marketing Strategic Analytics team.
  • Design and execute data quality assessments and audits to identify data anomalies, inefficiencies, inconsistencies, and inaccuracies
  • Brings expertise or identifies subject matter experts in support of multi-functional efforts in process improvement, data capture and analysis, infrastructure support, tool ownership and compliance with procedures, etc.

• Team Management
  • Accountable for prioritization, quality of work, and impact of work produced by the Database Marketing team.
  • Leverages strong collaboration with peers in the broader Member Experience, Marketing, Analytics, and IT teams.
  • Effective communication and development of team members to enhance the impact of club's communication to Members and prospects.

• Insights & Solutions
  • Provides/recommends and reviews solutions, short and long term strategies and actions to executive management.
  • Participates with the Director to provide meaningful insights that enable tangible improvements to business results

KNOWLEDGE AND SKILLS

• Driven, intellectually curious, and thrives in a collaborative environment with a bias toward action.
• Possesses exceptional analytical, planning, problem-solving, and solution design skills.
• Capable of discerning and implementing the most realistic solutions, not just theoretical ones.
• Familiar with customer segmentation strategies and cohort analysis.
• Excellent communication skills, with the ability to translate complex findings and technical approaches into easily understandable insights.
• A strategic, structured thinker with strong analytical skills and business acumen.
• Experienced in translating ambiguous business problems into clear and concise IT requirements.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

• Minimum Requirements:
  • College Degree in relevant field or equivalent experience in Analytics, Computer Science, Information Technology, Customer Segmentation, etc.
  • 7+ years of data management experience.
  • Highly proficient in SQL and have experience with BI tools (e.g. Tableau, Alteryx).
  • Strong understanding of data pipeline concepts (e.g. ETL, scripting common analysis workflows).

WORKING ENVIRONMENT / MINIMUM PHYSICAL REQUIREMENTS

Primarily work in an office environment,, requires 3 days per week in an approved office location. Physical requirements include standing, sitting, bending and
lifting (up to 15 pounds). Approximately 98% of time is spent using a video
display terminal.

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